Tulu’s Gluten-Free Bakery Hits Manhattan – and a Giveaway!

Tully's Gluten Free Bakery NYC

 UPDATE: Tully’s has been rebranded as Tulu’s Gluten-Free Bakery

I first heard rumors of Tully’s new line of gluten-free baked goods on twitter back in October.  I found their cute web site, with drool-worthy photos, but at the time it didn’t have much info.  Then I got an email – they wanted me to sample their wares.  They didn’t yet have distribution, but it didn’t take long for the buyers at my local health food store and even Zabar’s to get on the Tully’s bandwagon.  Then, just yesterday I got an email from a friend alerting me to the arrival of Tully’s Gluten-Free Bakery in the East Village.  Oh joy!  Finally, Manhattanites avoiding gluten can enjoy a cupcake from a charming little bakery like the rest of the sweets-obsessed New Yorkers.

While Babycakes offers a range of gluten-free treats, they don’t have a dedicated gluten-free facility so there is always a risk for cross-contamination.  Tully’s new shop though? It’s completely gluten-free!   Not since Happy Happy Happy, shuttered have we had a truly gluten-free bakery in Manhattan.

The shop is on 338 East 11th between 1st and 2nd Ave is opening in mid-January 2010. I can personally vouch to the deliciousness of their cookies, brownies and cupcakes. The oatmeal raisin cookies are so tasty, my gluten-glutton co-worker who considers himself an ‘oatmeal cookie connoisseur’ deemed them “spectacular.” The brownies are moist and chocolate-y and the memory of the frosting on the adorable mini-cupcakes is making my mouth water as I type. Those sweets plus an expanded menu of gluten-free goodness (including paninis!) will be available once the retail space opens.

Fear not you, non-NYers, you can order the brownies and cookies online for delivery across the country.

I asked Tully herself to give us all a little background on her and the gluten-free bakery.

Q&A with Chef Tully:

What inspired you to start a gluten-free bakery? When is it opening?

I had been cooking professionally for four years before I was diagnosed as gluten intolerant. I went for a while without any baked goods, which was pretty devastating, until I got back in my kitchen and began experimenting. I started with box mixes and gradually worked up the courage to try gluten-free flours. I came up with some really great recipes and wanted to share them with the rest of the GF community. It is still hard for us to find freshly baked, delicious treats, and I want to change that! I hope to open my retail location in mid-January.

Will you be expanding your menu beyond the items currently offered on your Web site?

Yes, we will be baking six different varieties of cupcakes daily in both mini and regular sizes. There will also be muffins, scones and cookies, along with a few vegan items. We will also have several different gluten-free paninis.

Is your kitchen a dedicated gluten-free facility?

Yes, we will be 100% gluten-free!

How long have you been following a gluten-free diet?

Almost a year and a half, I was diagnosed in July 2008.

What did you miss the most when you were first diagnosed?

Cupcakes and sandwiches. Thank goodness I can eat them now!

What was your first job in food?

My internship at Gramercy Tavern right after culinary school.

Gramercy Tavern is one of the top restaurants in NYC. What was your biggest takeaway?

Working at Gramercy Tavern actually made me become more excited about the idea of working in catering, where the menu changes everyday, and there is more time in advance to prepare each dish.

What was the biggest challenge when you started baking gluten-free? Biggest triumph when you finally figured it out?  

I really wanted every one of my products to taste exactly the same as gluten baked goods. Once I figured out how to make that happen, I was thrilled!

Are there any gluten-free baked goods you are still working on but haven’t been able to adapt to gluten-free yet?

I’m working on gluten-free donuts and would love to be able to make a great loaf of homemade bread. I am also testing out more vegan items to add to the menu.

How long have you lived in NYC? What are your favorite gluten-free restaurant finds in New York?

I’ve lived in New York for about four years now. The pizza at Pala in the Lower East Side is incredible. Caracas in the East Village has amazing arepas made entirely of masa (corn), and I love the falafel at Taim in the West Village.

What’s your favorite trick for eating gluten-free on the go?
I always bring a few slices of gluten-free bread when I travel or for sandwich orders at lunchtime. Mary’s Gone Crackers are a staple for cocktail parties.

What’s your favorite type of apple?

Organic Fuji

What’s your favorite cooking show?

The Barefoot Contessa and Top Chef

What’s one ingredient you can’t live without?

Cheese….any kind! And corn tortillas

What would you wish for your last meal?

An H&H onion bagel toasted with cream cheese. Oh how I miss those.

While NYers wait for the opening, you can find Tully’s gluten-free cookies and brownies at S’mac, Royale Bakery, Ground Support and more.

Tully has also generously offered a giveaway to one lucky reader – you will get the choice between a Tully’s sampler pack including brownies and both types of cookies to be shipped direct to you or a dozen mini-cupcakes if you live in the NY area and want to pick them at the bakery once it opens.

To enter, leave a comment telling us what you hope to see on Tully’s new menu by 6pm Eastern on Monday December 28th, you must live in the U.S. to be eligible. Blog or tweet about this giveaway and link to this post and you can comment twice (be sure to put @yumcat in the tweet) which will increase your chance of winning.

Happy Holidays!

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Jolie said,

December 18, 2009 @ 7:28 pm

Yeah ! Yippee! I would love to see gluten free bagels and donuts!

Julie said,

December 18, 2009 @ 7:44 pm

I hope to one day see bagels of all varieties! Ah, it’s been so long since I’ve had a good bagel!

nandi said,

December 18, 2009 @ 10:36 pm

I hope to one day see muffins and cornbread!

summar ann said,

December 18, 2009 @ 10:37 pm

my gluten-free dream is about cinnamon rolls. i miss them so much! or maybe bread sticks to dip in marina sauce or olive oil. yum!

noosh. said,

December 18, 2009 @ 10:53 pm

given the really high number of those with celiac+other food intolerances/allergies, i would love to see dairy and soy free products!

Duncan Scott said,

December 19, 2009 @ 5:56 am

I know I should have never left Manhattan!! Miss is so much and wish Toronto ON could have some thing like this!

I love your blog and site… diagnosed in October and still getting use to it.. love hearing your real life stories!

Pat said,

December 19, 2009 @ 7:17 pm

Cinamon/raisin bagels and english muffins.

Lee Ann said,

December 19, 2009 @ 11:20 pm

It’s only been since August that I was diagnosed, but oh how I miss bagels…. cinnamon rolls….pastries…. french bread… how about a franchise in Florida?

Tiffany said,

December 20, 2009 @ 5:01 am

These look SOOO good! Makes me want to go to NYC and pick some up. Croissants would be fabulous. Not sure how you’d make them gf though.

Peter E said,

December 20, 2009 @ 4:49 pm

I truly havent found a real gluten free english muffin. That would be amazing. How about some gluten free matza that doesnt cost 25 for one piece of matza. A gluten free jelly donut would be amazing. I cant wait to go to this bakery when it opens.

A Gluten-Free Guide said,

December 20, 2009 @ 7:12 pm

Peter – Joan’s GF Greatbakes makes amazing gluten-free english muffins, though they certainly aren’t cheap at $2 each http://gfgreatbakes.com/viewproduct/5//

Here’s a recipe for gluten-free jelly doughnuts http://glutenfreebay.blogspot.com/2006/12/gluten-free-sufganiyot-jelly-donuts-for.html

Sue said,

December 20, 2009 @ 10:00 pm

I hope Chef Tully makes a bread that tastes as good as any she has ever eaten!

Irene said,

December 20, 2009 @ 11:59 pm

Agreed, croissants would be amazing! Can’t wait to check in out!

brian said,

December 21, 2009 @ 3:47 am

Blondies would be a dream come true!

Allyson said,

December 21, 2009 @ 6:51 pm

I really miss a good sour dough with a nice crusty crust. I can’t wait till you open – you’re in walking distance
Move over veneros!

KrisAnn Baker said,

December 21, 2009 @ 9:42 pm

I would love to see all different flavors of scones. Pumpkin spice, cinnamon, chocolate chip, Cranberry, etc. I just love scones and miss them.

ourGFfamily said,

December 21, 2009 @ 11:38 pm

I am thrilled to hear that Tully’s will be opening a bakery. I haven’t tried all their products but I LOVE that they taste identical to gluten filled baked goods. DONUTS would be amazing. JELLY DONUTS would be miraculous. Dairy free and soy free would be great too. Spectrum is the best for dairy free baked goods. Can’t wait to hear about opening day. I am in NYC–please put me on your mailing list.

Allyson said,

December 22, 2009 @ 6:42 am

Warm, buttery, flaky croissants and ooey, gooey cinnamon rolls would be the bee’s knees!

heidi said,

December 23, 2009 @ 3:40 pm

I would love to see variety at the new Tully’s bake shop. With enough effort almost any one product can be copied…but it is rare to be able to experience the feelgn of walkng into a shop and having to decide between several tempting choices.Best of luck, will see you there.

Allison said,

December 28, 2009 @ 7:14 pm

I would love to see bagels and the paninis she mentioned! i miss sandwiches so much too. I live in NYC and can’t wait to make a trip to Tully’s in January :)

Tiffany said,

December 29, 2009 @ 4:53 pm

Would love to try the items from this line. I’ve heard nothing but excellent reviews from everyone who’s been able to sample their wares!

» Congratulations to the Tully’s Gluten-Free Bakery Sampler Winner | A Gluten Free Guide said,

January 3, 2010 @ 10:14 pm

[…] Congratulations to Heidi, winner of the Tully’s Gluten-Free Bakery Sampler. […]

MBT Fanaka GTX said,

February 3, 2010 @ 6:01 pm

Blondies would be a dream come true!

Nike Air Zenyth said,

February 4, 2010 @ 11:25 am

you’re in walking distance Move over veneros!

Kitchen Scales said,

March 10, 2010 @ 5:09 am

Tullys was my favorite! It was so hard to leave… I wonder if I can get their wonderful goodies shipped to me in Houston? The chocolate chip cookies were my favorite.. Nothing like that place down in the South, for sure.

Rebecca said,

March 21, 2010 @ 8:30 pm

Best cupcakes ever…and I must say better than BabyCakes. You have to try the red velvet cup cakes and the paninis are super delicious as well.

Lyndsay said,

March 30, 2010 @ 3:33 pm

Tulu’s (the name recently changed from Tullys) is awesome!! The paninis are fabulous and the bread does taste just like regular whole grain bread. The oatmeal cookies were my absolute favorite…so moist and delicious. I loved the pumpkin bread too.
The chocolate chip cookie had the familiar gluten-free cookie after-taste so I probably wouldn’t buy that again and the corn bread was good but a little dry.
Also, I love that the prices are more reasonable than the average gluten-free bakeries and the staff is much more friendly than at Babycakes. Sometimes at Babycakes the people that work there act like they’re serving gold.
I can’t wait to go back and try more at Tulu’s!

Liz said,

June 9, 2010 @ 5:58 am

I have Celiac disease and had a severe gluten reaction last week after eating one of Tu-Lu’s paninis. I was shocked to find out that the bread they use for panini has been known to be contaminated with gluten for years, so contaminated that the bakery themselves (Sami’s) don’t even call it gluten-free anymore. Over the last few months, Tu-Lu’s has had multiple posts on Yelp from people who got sick from their bread, yet they continued to carry it. They seem to not understand that it is not a matter of being “sensitive”; people with Celiac disease cannot eat ANY gluten.

I think it is completely irresponsibly for a bakery that advertises it’s gluten-free facility to carry gluten containing bread. While I am glad that they have finally stopped making panini with this bread, carrying the bread for so long and causing illness in so many people with Celiac disease is inexcusable.

Celiac forum post with info on Sami’s bread:

» Gluten-Free NYC Restaurants – Taim Falafel | A Gluten Free Guide said,

July 9, 2011 @ 7:56 pm

[…] first heard about Taim Falafel when interviewing the lovely Tully about her (about to be launched at the time) gluten-free bakery. As much research as I do on gluten-free foods and eating, I hadn’t realized that such a […]

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